Available for Partnerships & Collaborations

Daniel
Arrondo

Creative Director  ·  Producer  ·  Brand Strategist
Entrepreneur  ·  Culture Figure

Miami-based operator with 15+ years building at the intersection of culture, aesthetics, and commerce. From luxury spirits to editorial content — directing campaigns, crafting brands, and producing experiences that leave marks.

Daniel Arrondo
Miami, FL Brand Deals Creative Direction Production
15+ Years in
Creative
40+ Brand
Accounts
4 Active
Ventures
Miami
Network
Ventures

Building brands
with intention

01 —

Palm & Sage Studios

Creative Consultancy · Production

Palm & Sage Studios is a Miami-based creative studio specializing in brand photography, video production, and campaign content. We partner with hospitality brands, wellness brands, lifestyle companies, founders, and artists to build visual identities that perform — from single-day shoots to full campaign productions. Every project is led by one creative director, one standard, start to finish.

Engagements from $2K  ·  Retainers from $3.5K/mo  ·  Miami & beyond

View Work →

02 —

Midsummer Company

Apparel · Creative Production

Some studios take on clients. Midsummer takes on projects. There's a difference.

We exist as a production entity — not an agency, not a firm. For each engagement, a team is built from scratch: the right director, the right DP, the right department heads for that specific brief. When it closes, the team dissolves. What stays is the output.

We don't advertise. We don't pitch. We don't compete in open calls. Midsummer is activated — by referral, by introduction, by the kind of trust that takes time to earn. Projects begin at $15K and scale with what the work actually requires.

Visit Studio →

03 —

Harmattan

Private Dining · Experiential

Designed for Miami's most intentional community, Harmattan offers a curated after-dark environment where connection replaces consumption. Botanical offerings, atmospheric design, and social well-being programming create a space that feels alive without being loud.

Inquire →

04 —

Innerscape

Wellness · Meditation

Innerscape sits at the intersection of hi-fi audio culture and intentional wellness — the app for people who take sound seriously. Not mass-market meditation. Not generic white noise. This is for the person who has a reference-grade headphone setup and wants their internal work to match that standard.

Learn More →
Portfolio

Selected work
& presence

Brand Experience

Clients &
collaborators

Diageo

Spirits · Luxury

Moët Hennessy

Champagne · Cognac

Luxury Hospitality

On-premise · Nightlife

Musicians & Athletes

Personal Brand · Campaigns

Lifestyle Founders

Strategy · Creative Direction

Experience

The work
behind the work

2020–Now

Founder & Creative Director

Palm & Sage Studios

Built a full-service creative consultancy from the ground up. Services span brand strategy, campaign direction, content production, and visual identity for luxury hospitality, lifestyle brands, and entrepreneurs.

2022–Now

Founder

Midsummer Company

Launched and operates a culture-forward apparel brand. Responsible for product design, brand identity, photography, and all creative direction from concept through delivery.

2020–2025

Sales Consultant & Digital Champion

Southern Glazer's Wine & Spirits

Managed 40+ on-premise accounts across Miami's hospitality and nightlife scene. Worked within the Diageo and Moët Hennessy portfolios, leading FIFA World Cup 2026 activations and luxury spirits programming.

2010–Now

Creative Director & Producer

Independent — Film, Photography & Brand

15+ years directing film and photography projects for musicians, athletes, and luxury brands. Consistent focus on narrative-driven, culturally coded creative work across editorial, commercial, and experiential formats.

Capabilities

What I bring
to every room

Creative

  • Creative Direction
  • Brand Photography
  • Film & Video Production
  • Art Direction
  • Visual Identity Systems

Strategy

  • Brand Strategy
  • Content Systems
  • Campaign Development
  • Market Positioning
  • Experiential Concepts

Industry

  • Luxury Spirits & Hospitality
  • Lifestyle & Fashion
  • Athlete & Artist Branding
  • Miami Market & Network
  • Event & Activation Production

Let's build
something worth
remembering.

Open to brand partnerships, creative direction retainers, campaign collaborations, and select consulting engagements. Based in Miami — available globally.